The hearing aid market is a blue ocean. But the question is, why are hearing aids still not popular after so many years?
In the United States, the average price of a hearing aid is US$4,700. For most people, buying a hearing aid, mua máy trợ thính ở đâu? Is a process that requires careful thinking. Traditional box-type hearing aids have long been eliminated, and current hearing aids are basically all digital, so their cost price is higher. The quality of this kind of hearing aid mainly depends on the quality of the chip. More advanced chips often have more high-definition signal input, better signal integration processing capabilities, noise reduction capabilities, and speech positioning capabilities.
However, there is also a lingo saying, “Three points depend on equipment, and seven points depend on fitting.” Yang’L, chief optician of the Hearing Hearing Chain, once said that it (hearing aids) is not like glasses, you can use them when you wear them.” In the process of purchasing hearing aids, the deployment technology of the optician is also an extremely critical step. Therefore, Buying a hearing aid is not a simple one-time consumption behavior, it also includes the service process provided by the fitter.
In the global hearing aid market, there are six well-known brands: ReSound, Siemens, Starkey, Phonak, Oticon, and Widex. They all adopt the model of direct operation of major brand hearing aid manufacturers + authorized Hearing Chain Fitting Center, which together account for about 95% of the entire market.
A hearing aid with a manufacturing cost of US$250 may be sold by a manufacturer to a retailer of US$1,000. Because it includes market research and promotion costs, there are nearly half of the profits. The retail price of this $1,000 hearing aid may be as high as $3,000. Among the 13,000 opticians in the United States, they can only sell 16 hearing aids per month on average. The high price of hearing aids also bears the operating costs of the shop from the fitting agency and the salary of the fitting technician himself. It is not difficult to understand why the price of hearing aids is much higher than its purchase price. To quote an American story ”
The Story Of The Screw
A rich man’s wife broke a rib. The rich man asked a doctor to treat his wife. The doctor used a screw to fix the rib. After the operation was completed, a fee of 6,000 yuan was charged.
The rich man thought it was not worth it and asked: “Why are such expensive fees charged? Because I am a rich person?”
The doctor listed the bill: 1 yuan for screws, 2,000 yuan for shop rent, 500 yuan for utilities, 2,000 yuan for labor, 1,000 yuan for equipment, and 499 yuan for income.
The doctor said at the same time, shouldn’t I make 499 yuan in the 11 years from studying medicine to internship to obtaining a business license? And this is a private clinic, only serving you.
The rich man stopped talking and gave an extra 1,000 yuan tip to the doctor.
Nowadays, many people always know your cost price, and never consider the value of other people’s technology! Therefore, because such a professional fitting agency has a long-term authorization from the brand, it also enjoys certain pricing power. However, many startup companies have seen this business opportunity, and they are trying to change the sales model of hearing aids by developing APP and developing network engineering to realize online face-to-face fitting. However, after most users purchase, how to implement maintenance, etc., after-sales problems are worth digging deeper!